Creating a New Facebook Page for Your Organization
Overview
A Facebook Page is your organization's public presence on Facebook. You create and manage it with a personal Facebook profile, but the Page is separate from that profile.
You need a Facebook Page only to post to Facebook from Social Cascade. Instagram, TikTok and YouTube connect on their own.
Before You Start
- A personal Facebook profile. See Your Personal Facebook Profile vs. Your Facebook Business Page.
- Your organization's name as patients know it, and a category (for example, pediatrician, dentist or family medicine clinic).
- A short description, a profile picture (usually your logo) and a cover photo.
How to Create a New Facebook Page
- Sign in to Facebook on a computer with the personal profile that will manage the Page.
- Go to facebook.com/pages/creation.
- Enter your Page name and choose a category.
- Add a short description (bio).
- Click Create Page.
- Add your profile picture and cover photo, then save.
- Profile picture: use your logo, at least 170 × 170 pixels.
- Cover photo: Facebook crops the cover differently on computers and phones, so keep text and logos near the center.
After You Create Your Page
- Fill in your contact details, website and hours.
- Add an action button, such as Book Now or Learn More, that points to your website.
- Give at least one other trusted person Facebook access with full control, so you don't lose the Page if someone leaves. See Managing Your Team's Facebook Page Access.
- Publish a short welcome post so visitors see activity.
Connecting the Page to Social Cascade
Check these before you connect:
- The Page is at least 7 days old. New Pages can't be connected until then.
- You have full control of the Page, given directly to you. Access inherited from a parent Page doesn't work.
- You're an Admin of your Social Cascade team. Only Admins see the button to add a social profile.
Then:
- In Social Cascade, click your avatar and choose Account Settings.
- In the Social Profiles section, click + (Add Social Profile).
- Choose Facebook, sign in with your personal Facebook profile and select this Page. Accept every permission Facebook asks for.
Troubleshooting
| Issue | Cause | Fix |
|---|---|---|
| I can't find where to create a Page | Facebook's menus change. | Go straight to facebook.com/pages/creation. |
| The Page isn't offered when I connect Facebook | The Page is less than 7 days old, you don't have full control, or you didn't select it during sign-in. | Wait until the Page is 7 days old, check your Page access, then connect again and select every Page you want. |
| I don't see the + button in Social Profiles | You aren't an Admin of the Social Cascade team. | Ask a team Admin to connect the Page, or to make you an Admin. |
| The wrong Page is connected | A different Page was selected during sign-in. | Connect again and select the correct Page. See Reconnecting or Relinking Your Unlinked Facebook, Instagram, TikTok, or YouTube Account. |