Creating a New Facebook Page for Your Organization

A Facebook Page is a powerful tool for your organization to connect with patients, families, and caregiveners. Unlike a personal profile, a Page is a public-facing asset designed for businesses. You must have a personal Facebook account to create and manage your new Page.

Before You Begin

Have the following information ready before you start:

• Your Organization's Name: This will be the name of your Page.
• Page Category: Choose the category that best describes your organization (e.g., "Pediatrician" "Dentist," "Health System").
• Profile Photo and Cover Photo: Have your organization's logo and a high-quality cover image ready to upload.

Step-by-Step Instructions

1. Log in to Your Personal Facebook Account: Go to and log in with your personal username and password.

   Go to the Page Creation Tool:

   • Click the Create button in the top-right corner of the menu.

   • From the dropdown menu, select Page.

     Enter Your Page Information:

   • Page name: Enter the official name of your organization.
   • Category: Start typing to find and select the category that best fits your organization. You can add more later.

   • Description: Write a brief, compelling description of your organization (255 characters maximum). This will appear under your Page name.

     Create Your Page:

   • After filling out the information, click the Create Page button.

   • You will be taken to a new screen to upload your profile and cover photos.

     Add Your Visuals:

   • Click the image icons to upload your organization's profile picture (usually your logo) and a cover photo.
   • Click Save to continue.

Congratulations! Your new Facebook Page has been created.

After You Create Your Page: Essential Next Steps

To make your Page professional and ready for our platform, take these final steps:

• Complete the "About" Section: Go to the "About" tab on your new Page and fill in details like your contact information, website URL, hours of operation, and a longer story about your organization.
• Add a Call-to-Action (CTA) Button: Click the Add a Button option on your Page to choose a CTA like "Contact Us," "Learn More," or "Shop Now" and link it to your website.
• Add and Assign Page Roles: Invite your team members to help manage the Page securely. This is a crucial step for team collaboration. See our guide on for detailed instructions.
• Publish Your First Post: Create a welcome post to introduce your new Page to the public and provide a reason for people to follow you.

Next Step for Your Organization: Once your Page is set up, you can connect it to our platform to begin scheduling and publishing content.

Official Facebook Support Links:

• How do I create a Facebook Page?
• How do I edit my Page's information?
• How do I give someone a role on my Facebook Page?