Creating a New Facebook Page for Your Organization

Overview

A Facebook Page is a public profile for your organization. Unlike a personal profile, a Page is built for businesses and public communication. You need a personal Facebook account to create and manage a Page. Meta sometimes changes the exact buttons in the interface; if a label differs slightly, use the equivalent option (e.g. Pages or Meta Business Suite).

Before You Start

• Your organization name as it should appear on the Page.
• Category (for example, pediatrician, dentist, health system).
• Profile and cover images (logo and a high-quality cover photo).

How to Create a New Facebook Page

1. Log in to Facebook with the personal account that will own or manage the Page.
2. Start Page creation: from the main Facebook menu, look for Create and choose Page, or go to facebook.com/pages/creation (Meta may offer the same flow from Business settings).
3. Enter your Page name and select a category that matches your organization.
4. Add a short description (Meta may limit length; this often appears under your Page name).
5. Complete the prompts to create the Page.
6. Upload your profile picture (often your logo) and cover photo, then save.

After You Create Your Page

• Fill out About: contact info, website, hours, and your story.
• Add a call-to-action button (for example, Contact us or Learn more) pointing to your website.
• Add Page roles for teammates who should help manage the Page.
• Publish a short welcome post so visitors see activity.

Connecting to Social Cascade

After your Page exists, connect Facebook in Team Settings in Social Cascade so you can schedule and publish. Use an admin-capable account that has access to this Page.

Troubleshooting

Official Meta Help

• How do I create a Facebook Page?
• How do I give someone a role on my Facebook Page?