How to Create an Instagram Professional Account

Overview

Social Cascade publishes to Instagram professional accounts (Business or Creator). Personal Instagram accounts can't be connected: Instagram doesn't let scheduling tools publish to them, and they don't share performance data.

A professional account also gives you Instagram's own insights, contact buttons such as Email and Call on your profile, and the option to boost posts.

This article covers creating a new account or switching an existing personal account. Switching is free, and you can switch back later.

Before You Start

  • Install the Instagram app on your phone. You can also switch on instagram.com.
  • Use an email address or phone number your organization controls, not one person's.

Step 1: Create an Instagram Account (If You Don't Have One)

  1. Download Instagram from the App Store or Google Play.
  2. Tap Sign up and use your organization's email or phone number.
  3. Choose a recognizable username and a strong password.

Step 2: Switch to a Professional Account

In the Instagram app:

  1. Tap Profile (or your profile picture) at the bottom right.
  2. Tap More (☰) to open Settings and activity.
  3. Under For professionals, tap Account type and tools.
  4. Tap Switch to professional account.
  5. Choose a category, then tap Switch to professional account. The category doesn't decide whether you get a Business or Creator account.
  6. Choose Business or Creator, then tap Next.

On instagram.com: click More, then Settings → For professionals → Account type and tools → Switch to professional account.

Source: Instagram Help, Set up a business account on Instagram.

Business or Creator? Choose Business for a practice or organization. Creator accounts also work with Social Cascade.

Step 3: Finish Your Profile

  • Add contact details, your website and a short bio.
  • Use your logo as the profile photo.

Step 4: Connect Instagram to Social Cascade

  1. In Social Cascade, click your avatar and choose Account Settings. Only team Admins can add a social profile.
  2. In the Social Profiles section, click + (Add Social Profile) and choose Instagram.
  3. Sign in when asked and accept every permission.

Depending on how you're asked to sign in:

  • If you sign in with your Instagram username and password, you don't need a Facebook Page.
  • If you're asked to sign in with Facebook, your Instagram account must be linked to a Facebook Page that you have full control of. See How to Link Your Instagram Account to a Facebook Page.

Troubleshooting

Issue Cause Fix
My Instagram account doesn't appear when I connect It's still a personal account. Complete Step 2, then connect again.
Connecting through Facebook doesn't show my Instagram account The account isn't linked to a Facebook Page you have full control of. Link it to your Page, then connect again.
I don't see the + button in Social Profiles You aren't an Admin of the Social Cascade team. Ask a team Admin to connect Instagram.

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