Managing Your Team with Facebook Page Roles

We recommend adding multiple team members to various roles on your Facebook page. It is important to have back admins such that someone has access if someone were to leave the organization., you'll likely need help managing your Facebook Page. Facebook's Page roles feature lets you give team members different levels of access, so everyone can contribute without you having to share your personal login information. This is crucial for security and a smooth workflow on our platform.

Understanding the Different Page Roles

Each Page role comes with a specific set of permissions. Assigning the right role ensures your team has the tools they need to do their job without having unnecessary access.

• Admin: This is the highest level of access. An Admin can manage all aspects of the Page, including assigning Page roles, creating and deleting posts, sending messages, running ads, and viewing insights. Only give this role to people you trust completely, like a business partner or a senior marketing manager.

We strongly recommend having multiple Admins. Other roles you might consider include:

• Editor: An Editor can do almost everything an Admin can do, except for managing Page roles and settings. This role is perfect for content creators who need to post, edit, and manage content on a daily basis.
• Moderator: A Moderator's primary job is to manage the Page's community. They can respond to comments, delete inappropriate content, and send messages, but they cannot create or publish new posts. This role is ideal for a customer service representative.
• Advertiser: This role is for team members who will focus exclusively on running paid campaigns. An Advertiser can create, edit, and delete ads, and view Page insights related to advertising.
• Analyst: An Analyst has view-only access. They can see which posts are performing well and view Page insights, but they can't make any changes to the content. This is a great role for data analysts or anyone who needs to report on Page performance.

How to Add and Remove People from Your Page

To add or remove people from your Page roles, you must be a Page Admin. The process may vary slightly depending on whether you're using the "New Pages Experience" or an older version of Facebook.

For the New Pages Experience (most common):

1. From your personal Facebook profile, navigate to your Page.
2. In the menu on the left, click on Professional Dashboard.
3. On the left-hand side, click on Page access.
4. Under "People with Facebook access," click Add New.
5. Search for the person's name or email address, select their profile, and then choose their access level.
6. Click Give Access and enter your Facebook password to confirm. The person will receive a notification inviting them to manage the Page.

To remove a person:

1. Follow the first three steps above to get to the Page access section.
2. Find the person's name, click the three-dot menu next to their profile, and select Remove access.
3. Enter your password to confirm.

Official Facebook Support Links:

• How do I manage roles on my Facebook Page?
• What are the different types of Facebook Page roles?

Best Practices for Assigning Roles 👩‍💻

1. Maintain Multiple Admins. It's a great idea to have at least two people with Admin access. This ensures that if one person loses access to their account or leaves the company, someone else can still manage the Page and assign new roles.
2. Grant the "Least Privilege." Always give your team members the lowest level of access required for them to do their job. For example, if someone only needs to reply to comments, don't make them an Editor. This minimizes the risk of accidental errors and strengthens your Page's security.
3. Conduct Regular Audits. As your team changes, regularly review who has access to your Page. Remove people who no longer need access. This is a simple but critical step to protect your business page. We recommend doing this annually – like Spring cleaning – we all do that, right?