Your Personal Facebook Profile vs. Your Facebook Business Page
Overview
Facebook has two kinds of accounts that matter here: your personal profile and your organization's Facebook Page. Social Cascade posts to your Page, but you connect it by signing in with your personal profile. Knowing the difference makes connecting much easier.
What's the Difference
| Personal profile | Facebook Page | |
|---|---|---|
| Who it's for | You, as a person | Your practice or organization |
| Audience | Friends (up to 5,000) and followers | Followers, with no limit |
| Visibility | Can be private | Public by default |
| Content | Personal updates | News, services, health tips and announcements |
| Tools | No advertising tools | Insights, ads, Meta Business Suite and Ads Manager |
Facebook's rules don't allow using a personal profile as a business.
Why You Need a Personal Profile to Manage a Page
Every Facebook Page is managed by real people through their personal profiles. That's how Facebook keeps Pages accountable and prevents spam.
Your profile isn't shown on the Page. Unless you post or comment as yourself, followers only see the Page.
When you connect your Page to Social Cascade, Facebook asks you to sign in with your personal profile and approve permissions. That's how Social Cascade gets permission to post to the Page. Facebook's permission screen may show the name of the service Social Cascade uses to connect, rather than "Social Cascade".
Who Can Connect a Page to Social Cascade
Your personal profile must have Facebook access with full control of the Page. Partial control and task access aren't enough.
Others on your team can have less access to help manage the Page on Facebook. See Managing Your Team's Facebook Page Access for the access types and how to give them.
If you have trouble connecting a Page, check your Page access first.