Customizing Post Frequency
Overview
The Post Frequency panel controls how often Social Cascade fills your calendar for you. What you see depends on your plan:
- Base: an Auto-schedule switch and a weekly grid where you pick the days and times to post on each social profile.
- Pro, Premier and Enterprise: an Auto-plan switch and a Posting cadence editor where you set how many posts of each type you want.
If you'd rather schedule everything yourself, turn the switch off. You can then ask for a reminder email when your week is empty.
Before You Start
- Connect at least one social profile. The Post Frequency panel stays hidden until your team has one. See Connecting Social Profiles.
- You need the Admin or Editor role to change these settings. Viewers see the panel greyed out.
How to Open Post Frequency
- Click your avatar in the top-right corner and select Account Settings.
- If your organization has several clinics (Enterprise), pick the clinic from the dropdown at the top of the team section.
- Scroll to the Post Frequency panel, below Social Profiles.
Settings apply to the selected team only.
Base: Auto-schedule and the Weekly Grid
Turn Auto-schedule On or Off
- On: Social Cascade schedules content into the days and times you set in the grid. The grid appears only while Auto-schedule is on.
- Off: nothing is scheduled for you. The panel shows "You control your calendar. Use our recommendations to quickly pick the best content for each day."
Set Your Days and Times
- Turn on Auto-schedule. A grid appears with one row per social profile and one column per day of the week.
- Click a cell to open its settings.
- Choose one option:
- Off: no post that day.
- Auto: Social Cascade picks the time based on your audience and how that post has performed at different times of day. Times range between 6am and 9pm.
- Select Time: pick an exact hour and minute.
- Confirm your choice. The cell now shows Off, Auto or the time you picked.
Only profiles that support automatic scheduling appear in the grid. TikTok and YouTube don't appear. Schedule TikTok videos and YouTube Shorts yourself from the Calendar or the Teleprompter app.
Times use your team's timezone. The line under the grid shows the timezone in use; it comes from the team's address, then the organization's address, then EST. If it's wrong, update the team or organization address in Account Settings.
Pro, Premier and Enterprise: Auto-plan and Posting Cadence
Turn Auto-plan On or Off
- On: Social Cascade builds your monthly plan for you and fills the calendar using your posting cadence. A Posting cadence editor appears under the switch.
- Off: a Turn off auto-plan? dialog asks you to confirm. Posts that are already scheduled stay scheduled, but your calendar is no longer filled for you. The panel then shows "You control your calendar. Use your topic plan and content recommendations to build each day."
Set Your Posting Cadence
- Turn on Auto-plan.
- Under Posting cadence, set how many posts you want of each type:
- Partner content: 0–7 per week
- My Stream: 0–3 per week
- Video: 0–12 per month
- Click Save cadence. You'll see "Cadence updated. Use Replan on your calendar to apply."
- Open the Calendar and click Replan to apply the new cadence to the current month.
If a value is greyed out with the tooltip "Set by your account admin," Social Cascade has set that value for your account. Contact support to change it.
To learn how Auto-plan builds your month, see Planning Your Month with the Strategy Calendar.
Note: A few Pro, Premier and Enterprise teams still use the older scheduler and see the Base version of this panel. Turning on the Strategy Plan calendar moves them to Auto-plan. See Classic Calendar vs. Strategy Plan Calendar.
Replicate Posts Across Platforms
When you have at least two of Facebook and Instagram connected, a Replicate posts across platforms checkbox appears under the switch. Turn it on to schedule the same content to both profiles at once.
Notify If No Posts Scheduled
When Auto-schedule or Auto-plan is off, a Notify if no posts scheduled switch appears.
- Turn on Notify if no posts scheduled.
- Pick a day from the Notify on dropdown (Sunday by default).
Once a week, on that day, Social Cascade checks the next 7 days. If nothing is scheduled, every team Admin gets a reminder email with a link to the Calendar. Editors and Viewers aren't emailed, and a team gets at most one reminder in 24 hours. Partner-network teams don't get this email.
Troubleshooting
| Issue | Cause | Fix |
|---|---|---|
| I can't find Post Frequency | Your team has no connected social profile. | Connect a profile under Social Profiles in Account Settings. The panel then appears below it. |
| The switch or the grid is greyed out | You're a Viewer. The tooltip says "Only Editors and Admins can edit post frequency." | Ask a team Admin or Editor to make the change. |
| I see Auto-plan, not the grid (or the grid, not Auto-plan) | The panel matches your plan and scheduler. | Use the section of this article that matches what you see. |
| Auto-schedule is on but nothing was scheduled | Every cell is Off, or there's no eligible content. | Set at least one cell to Auto or a time, and subscribe to a few Streams. See Working with Streams. |
| My new cadence didn't change the calendar | A new cadence applies only after a replan. | Click Replan on the Calendar. |
| Scheduled times look an hour off | The team or organization address sets the wrong timezone. | Check the timezone line under the grid, then update the address in Account Settings. |
| I'm not getting the no-posts reminder | Auto-schedule or Auto-plan is on, the switch is off, you're not an Admin, something is already scheduled in the next 7 days, or a reminder went out in the last 24 hours. | Check each of these. The next check runs on your Notify on day. |
| Replicate posts across platforms is missing | Replication needs both Facebook and Instagram connected. | Connect the second profile under Social Profiles (the + button, Admins only). |
FAQ
Q: If I turn Auto-schedule or Auto-plan off, do my scheduled posts disappear? A: No. Posts already on the Calendar stay scheduled. Only new automatic scheduling stops.
Q: Can I get the no-posts reminder daily? A: No. It runs once a week on the day you choose.
Q: Can a team member who isn't an Admin get the reminder? A: The email goes to Admins only. An Admin can forward it to anyone else who should see it. Don't make someone an Admin just to get the reminder: Admins can also change settings and connect or remove social profiles.
Q: Do drafts count as scheduled posts for the reminder? A: No. The reminder looks only at scheduled posts in the next 7 days.