Setting Up a TikTok Business Account
Overview
Social Cascade connects to a TikTok Business or Creator account. We recommend a Business account for practices: it's free, always public, and adds a profile website link and business analytics. This guide shows how to create a TikTok account and switch it to a Business account before you connect it to Social Cascade.
Before You Start
- Install the TikTok app from the App Store (iOS) or Google Play (Android).
- Have your practice's name, a shared email address, and your logo ready.
How to Create a TikTok Account
Skip this section if your practice already has a TikTok account.
- Open the TikTok app and tap Sign up.
- Sign up with your practice's email address or phone number. A shared practice email works best.
- Create a password and verify your email or phone number.
- Choose a username patients will recognize, such as @YourPracticeName.
How to Switch to a Business Account
TikTok changes these menu labels between app versions. If a label below doesn't match, look for the closest option.
- In the TikTok app, open your Profile tab.
- Tap the menu icon (three lines) in the top-right corner.
- Tap Settings and privacy.
- Tap Account (some versions say Manage account).
- Tap Switch to Business Account.
- Choose the category that best describes your practice, such as health and wellness.
- Confirm. Your account is now a Business account.
Complete Your Profile
- Profile photo: Upload your practice logo.
- Bio: Add a short description of your practice.
- Website link: Business accounts can add a clickable website link.
- Contact info: Add your practice email so viewers can reach you from your profile.
Troubleshooting
| Issue | Cause | Fix |
|---|---|---|
| I don't see Switch to Business Account | Your TikTok app may be out of date | Update TikTok from the App Store or Google Play, then try again. |
| I want to switch back to a personal account | You changed your mind | In TikTok, go to Settings and privacy > Account > Switch to Personal Account. You lose Business-only features, such as the profile website link and business analytics. If publishing fails after you switch, reconnect TikTok in Social Cascade. |
FAQ
Q: Can I use a Creator account with Social Cascade?
A: Yes. Social Cascade connects to Business or Creator accounts. We recommend Business for practices.
Q: Can I use a personal account?
A: We recommend switching to a Business account before you connect. It's free and doesn't change your existing videos.
Q: Does a Business account cost anything?
A: No. TikTok Business accounts are free.
Q: Will switching affect my existing videos?
A: No. Your videos, followers and likes stay the same.