Creating a YouTube Channel for Shorts
Overview
Social Cascade publishes YouTube Shorts to a YouTube channel you control. Before you connect YouTube, you need a Google account and a YouTube channel. This article shows how to create the channel.
Before You Start
- A Google account (Google Workspace or Gmail) that your practice approves for YouTube.
- Your channel name and logo.
How to Create a YouTube Channel
We recommend a channel with a business or other name (a Brand Account), so several staff members can manage it.
- Sign in to youtube.com with the Google account that should own the channel.
- Select your profile picture, then Settings.
- Select Add or manage channel(s).
- Select Create a new channel.
- Enter your practice's name and finish setup. You can add owners and managers later.
- Optional: In YouTube Studio, add a profile picture, banner and description.
To create a personal channel under your own name instead, follow Google's steps in Create a YouTube channel.
Shorts Readiness
YouTube treats a video as a Short when it's vertical or square and 3 minutes or less. Make sure your new channel can upload videos (no restrictions on the account).
Next Steps
- Connect the channel in Social Cascade. See Connecting Your YouTube Channel to Social Cascade.
- Record Shorts in the Social Cascade Teleprompter app, or schedule them from the Calendar. See Scheduling and Publishing YouTube Shorts.
Troubleshooting
| Issue | Cause | Fix |
|---|---|---|
| I don't see Create a new channel | The menu has changed, or you're signed in to a different account | Check that you're signed in with the right Google account, then follow Google's current steps in Create a YouTube channel. |
| Wrong Google account | You were signed in to a different account | Sign out of Google, then sign in with your practice's account before you connect Social Cascade. |