Choosing Your Practice Focus
Overview
Your Practice Focus tells Social Cascade which specialties your practice covers. It decides which Streams, scripts and poster templates are shown to your team. You choose it during setup, and a team Admin can change it at any time in Brand Kit.
Before You Start
- You must be an Admin on the team to change the Practice Focus. Editors and Viewers can see the selected specialties in Brand Kit but can't change them.
- You can pick more than one specialty. For example, a clinic that sees adults and children can select both Internal Medicine and Pediatrics.
- Changing your focus doesn't delete or reschedule anything you've already created. It changes what's offered to you from now on.
Available Specialties
The app lists these specialties in alphabetical order:
- Allergy & Immunology
- Behavioral Health
- Cardiology
- Dentistry
- Dermatology
- Dietetics / Nutrition
- Direct Primary Care
- Endocrinology
- Family Medicine
- Gastroenterology
- Geriatrics
- Internal Medicine
- Neurology
- OB/GYN
- Orthopedics
- Pediatric Dentistry
- Pediatrics
- Physical Therapy
- Podiatry
- Pulmonology
- Sleep Medicine
- Sports Medicine
- Veterinarian
- Women's Health
How to Choose Your Focus During Setup
- When you first set up your team, you reach the Select your focus(es): step.
- Check every specialty that applies.
- Click Next. Your selection is saved right away.
Direct Primary Care practices: if you select Direct Primary Care during setup on a Base plan, automatic post scheduling starts turned off. You can turn it on later in Post Frequency. Changing your focus later in Brand Kit never changes automatic scheduling.
How to Change Your Focus in Brand Kit
- Click your avatar (top right) and select Account Settings.
- Select Brand Kit in the left sidebar.
- Scroll to the Practice Focus card.
- Check or uncheck specialties. At least one must stay selected.
- Click Save changes. The button stays disabled until you change something.
If you uncheck a specialty that was saved, this warning appears before you save: "Removing a focus area may reduce the scripts and content available to your team."
Where Your Practice Focus Is Used
- Streams: the Streams library shows content partners and topics that match your specialties.
- Scripts: script suggestions in the Web Teleprompter and the Teleprompter app use only the specialties you select.
- Posters: Account Settings → Posters shows poster templates for your specialties.
Troubleshooting
| Issue | Cause | Fix |
|---|---|---|
| "Failed to save preferences" during setup | The save was rejected. Only Admins can save the focus. | Ask a team Admin to complete this step. |
| "Error saving preferences" during setup | Your connection dropped while saving. | Reload the page and click Next again. |
| "Could not update practice focus. Please try again." in Brand Kit | The save didn't go through. | Check your connection and click Save changes again. If it keeps failing, contact support@socialcascade.co. |
| I can see the specialties but there are no checkboxes | You're an Editor or Viewer, so Brand Kit is read-only for you. | Ask a team Admin to make the change. |
| My specialty isn't in the list | We haven't added it yet. | Pick the closest match and email support@socialcascade.co with your specialty so we can consider adding it. |
FAQ
Q: Can I select more than one specialty?
A: Yes. Select every specialty that fits, and Social Cascade offers content for all of them.
Q: Will this change content that's already scheduled?
A: No. Scheduled posts keep their content. Only what's offered to you from now on reflects the new focus.
Q: Is my Practice Focus visible to anyone outside my organization?
A: No. It's only used to choose the content and scripts offered to your team.
Q: We're a veterinary or dental practice. Will we get medical content?
A: No. Script and content suggestions use only the specialties you select, so a team with only Veterinarian or Dentistry selected gets content for that field.