Choosing Your Practice Focus
Overview
Your practice focus tells Social Cascade what kind of medicine your team practices so we can recommend relevant content streams, generate appropriate scripts, and tailor preview text in places like the Calendar and Poster Preview. You set this during onboarding and can change it any time from the setup flow.
Before You Start
- You must be an Editor or Admin on the team to change the practice focus.
- You can pick more than one focus — for example, a clinic that handles both adult and pediatric medicine can select both.
- Changing the focus does not delete or reschedule any content you have already created. It changes which content we recommend going forward.
Available Practice Focuses
Social Cascade currently supports the following practice focuses:
- Allergy & Immunology
- Behavioral Health
- Cardiology
- Dentistry
- Dermatology
- Dietetics / Nutrition
- Endocrinology
- Family Medicine
- Gastroenterology
- Geriatrics
- Internal Medicine
- Neurology
- OB/GYN
- Orthopedics
- Pediatric Dentistry
- Pediatrics
- Physical Therapy
- Podiatry
- Pulmonology
- Sleep Medicine
- Sports Medicine
- Veterinarian
- Women’s Health
The list is alphabetical inside the app and is updated as we add new specialties.
How to Set or Change Your Practice Focus
- Go to your team’s Setup page (you can also reach this during initial onboarding).
- On the Select your focus(es) step, check every focus that applies to your team. You can select more than one.
- Click Next. Your selection is saved immediately.
You can revisit this screen any time to add or remove focuses. The new selection takes effect for all newly generated content and stream recommendations.
Where Your Practice Focus Shows Up
- Streams: The catalog of organizations and topics is filtered to surface content most relevant to your specialties first.
- Scripts & teleprompter: AI-generated scripts use your focus as context so the language and clinical examples match your audience.
- Calendar & Poster Preview: Where we show sample content for your team, the displayed examples use your focus to choose the most appropriate variant.
- Recommendations & weekly digests: Suggested content and emails are tuned to your selected focuses.
Troubleshooting
| Issue | Cause | Fix |
|---|---|---|
| The Next button shows a spinner that never finishes | Network connection dropped while saving. | Reload the page and try again. Your selection is only saved when you click Next. |
| I see a Failed to save preferences toast | The save request was rejected (often a permissions issue). | Confirm you are an Editor or Admin on this team. If you still see the error, contact support with your team name. |
| My specialty is not in the list | We have not added that focus yet. | Pick the closest match (for example, choose Internal Medicine for general adult medicine) and email support@socialcascade.co with your specialty name so we can prioritize adding it. |
| Older content references a focus we no longer practice | Existing posts and scripts are not retroactively re-tagged. | Delete or unschedule the older content; new generations will use the updated focus. |
FAQ
Q: Can I select more than one focus?
A: Yes. Many practices fit multiple categories (for example, Family Medicine + Pediatrics). Select every option that fits and Social Cascade will surface content for all of them.
Q: Will this change content that’s already scheduled?
A: No. Already-scheduled posts keep their existing content. Only newly generated scripts, stream recommendations, and AI suggestions reflect the new focus.
Q: Is the practice focus visible to anyone outside my organization?
A: No. It is only used internally to tailor content recommendations and AI generation for your team.
Q: I’m a veterinarian / dentist — will the medical specialties confuse the AI?
A: No. The AI generation pipeline reads only the focuses you select, so a Veterinarian-only or Dentistry-only team will receive content tuned to that field.