Managing Your Brand Kit

Overview

Your Brand Kit keeps your practice's colors, logo, voice, providers and locations in one place. Social Cascade uses it to keep your posters, scripts and captions on-brand and in your practice's voice.

Before You Start

  • Only team Admins can edit the Brand Kit. Editors and Viewers see a read-only version.
  • If your organization has more than one team (clinic), Organization Owners and Organization Managers can switch teams with the selector at the top of the page. Each team has its own Brand Kit.

How to Open Your Brand Kit

  1. Click your avatar (top right) and select Account Settings.
  2. Select Brand Kit in the left sidebar.

Brand Kit page with the completeness bar, Practice website field and Build brand kit from website button

Brand Kit Completeness

A progress bar at the top shows how complete your Brand Kit is (0–100%). It's based on five items:

  • Primary color
  • Logo
  • At least one provider
  • At least one location
  • Tagline

The Brand completeness details card lists what's still missing.

How to Build Your Brand Kit From Your Website

Social Cascade can read your practice website and fill in your colors, logo, typography, voice, providers and locations.

  1. Type your address in Practice website. Click Save next to the field, or go straight to the next step: a new address is saved before the update starts.
  2. Click Build brand kit from website (first time) or Update brand from website (later runs). The update runs in the background, and the page refreshes when it finishes.
  3. To start fresh and replace your manual edits, click Replace with website data.

You can run Update brand from website once every 24 hours. Replace with website data works at any time.

How to Edit Your Brand Kit

Colors

  1. In the Colors card, click the edit (pencil) icon.
  2. Pick your Primary, Secondary and Accent colors.
  3. Click Save.

Custom Brand Colors

You can add up to 5 custom colors (8 in total with Primary, Secondary and Accent), such as your brand's gold or navy.

  1. In the Colors card, click the edit (pencil) icon.
  2. Click Add color.
  3. Optionally type a Color name (optional) (up to 30 characters). Without a name, the hex code is shown.
  4. Pick the color.
  5. To remove one, click Remove custom color.
  6. Click Save.

Custom colors are never filled in from your website, and they don't count toward completeness. You can use them for poster brand colors and the poster footer. See Customizing Your Poster Design.

Logo

Upload a PNG, JPG or GIF logo. Use an image at least 1,000 px wide: smaller images may look blurry in print, and images under 400 px show a "Low resolution logo" warning. For posters, a transparent PNG works best.

Voice Profile

Set the formality, warmth and confidence sliders (1–5), the reading level and perspective, tone keywords, and your Tagline and value proposition. These shape the wording of your scripts and captions.

Providers

Add the providers at your practice. Each needs a name. Credentials, role, bio and headshot are optional.

Locations

Add each practice location with its address. You can also add a phone number, office hours, and links for scheduling, a patient portal or telehealth.

Practice Details

List specialties, languages, insurance plans and an "about" text, one item per line. This helps Social Cascade keep your content relevant.

Practice Focus

The Practice Focus card lists your team's specialties, which decide the scripts, Streams and poster templates offered to you. Admins see a checkbox grid and click Save changes. Editors and Viewers see the selected specialties as read-only tags.

Brand Kit as seen by an Editor, read-only, with the selected Practice Focus shown as a tag and no edit controls

See Choosing Your Practice Focus.

Troubleshooting

Issue Cause Fix
Build brand kit from website is greyed out No website is entered. Type your practice website in Practice website.
"Enter your practice website above, then try again." No website is saved for your team. Enter your website, click Save, then try again.
"Your brand was updated in the last 24 hours…" You ran an update less than 24 hours ago. Wait 24 hours, or click Replace with website data to update now (this replaces your manual edits).
The update takes more than a few minutes Your website may be unreachable or blocking automated visits. Check that the address opens in a browser. If it does, contact support@socialcascade.co.
There are no edit buttons You're an Editor or Viewer. Ask a team Admin to make the change, or to change your role in Account Settings → Team Members.
"Please upload an image file" The file isn't an image. Upload a PNG, JPG or GIF.
Old text reappears after clearing a field The field wasn't fully cleared before saving. Clear the field completely and click Save again.
Colors don't match my website The update picks the most-used colors on your site, which may not be your official palette. Edit the colors by hand.
Add color doesn't appear You're not editing colors, or you already have 5 custom colors. Click the edit icon on Colors, or remove a custom color first.

FAQ

Q: Will updating from my website overwrite my edits?

A: Update brand from website merges new details with your Brand Kit. Replace with website data replaces your manual edits with fresh data from your website.

Q: What does the completeness score affect?

A: It doesn't lock any features. A complete Brand Kit gives Social Cascade more to work with, so your scripts and captions sound more like your practice.

Q: What happens to my poster footer if I delete a custom color?

A: If that color was your poster footer color, the footer goes back to your Primary color. You can pick a new footer color in Account Settings → Posters.

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