Content Type Breakdown in Analytics
Overview
The By Content Type charts compare how your video posts perform against everything else. Use them to see whether video is earning more reach, engagement or attention than your other posts.
There are two content types:
| Content type | What it includes |
|---|---|
| Video | Reels and other short videos. |
| Non-video | Everything else: image and text posts, and stories. |
Before You Start
- By Content Type is available on the Pro, Premier and Enterprise plans.
- You need published posts of both types in the selected period to compare them.
Where to Find It
- Click Analytics in the left sidebar.
- Scroll to the Insights section, or click Insights in the section bar at the top.
- Find By Content Type. Use the buttons next to it to choose a metric: Attention Rate (the default), Engagement Rate, Reach or Engagements.
How to Read the Charts
- Donut chart: appears when you select Reach or Engagements. Each segment is sized by that metric, and the legend shows how many posts are in each type. It's hidden for Attention Rate and Engagement Rate, because rates don't add up to a whole.
- "… by Content Type" charts: compare Video and Non-video on the metric you selected, for example Reach by Content Type.
If you pick a purpose in the Content Performance purpose filter, these charts show only posts with that purpose.
Tips for Optimizing Your Content Mix
- Compare rates, not only totals. If video has a higher engagement or attention rate, consider posting more video.
- Check attention by type. A type with lower reach but higher attention rate is still a quality win.
- Keep a mix. Variety helps, but not at the cost of quality.
FAQ
Q: Why don't I see the donut chart?
A: The donut chart appears only when Reach or Engagements is selected. Attention Rate is selected by default, so click Reach or Engagements to see it.
Q: Why do I only see one content type?
A: The charts show only types you published in the selected period. Try a longer period, or click All.
Q: Where are carousels?
A: Carousels count as Non-video. There is no separate carousel type.