Navigating the Analytics Dashboard
Overview
The Analytics dashboard shows how your posts perform across your connected platforms. Pick a month (or all time), scan the cards at the top, then scroll for charts, standout posts and the full list of posts.
Analytics is on every plan. Trophy Case, Insights, Custom date ranges and Export PDF need a Pro, Premier or Enterprise plan. On Base, the Trophy Case and Strategic Scatter Plot appear as locked previews at the bottom of the page, with an Upgrade to Pro button that opens Account Settings → Billing.
Before You Start
- Connect at least one social account. See Connecting Social Profiles.
- Analytics uses stats from published posts. New posts can take a day or two to show complete stats. - The dashboard shows the team you have selected. To see another team, use the team dropdown next to the Welcome greeting.
Choosing a Period
- Click Analytics in the left sidebar. The dashboard opens on the current month.
- Use the arrows on either side of the month name to move between months.
- Click All to see all time.
- Click Custom to choose a start and end date, then click Apply range (Pro, Premier and Enterprise; up to 400 days).
If the current month has no activity yet, the dashboard opens on the most recent month with posts and shows "No activity in {month} yet." Click View {month} to switch back.
Dashboard Sections
Click a name in the section bar at the top to jump to it.
| Section | What it shows |
|---|---|
| Overview | A Summary of the month (past months only), the KPI cards, the Sustained Attention Rate card, Audience Distribution (when available), your Standout Post, Time Saved, and, for a single month, a calendar of daily activity. |
| Reach & Engagement | Cumulative Reach and Cumulative Engagements charts, and reach by platform. These daily charts aren't available for All. |
| Trophy Case | Your most recent standout posts. See Your Trophy Case: Standout Posts. |
| Insights | The Strategic Scatter Plot, Topics, By Content Type and a posting-time heatmap. |
| Content | Content Performance: every post in the period, with Reach, Eng., SAR and Date columns you can sort. Posts you published outside Social Cascade carry a Self-published badge. Click a post to open its details. |
The KPI Cards
| Card | What it shows |
|---|---|
| Reach | How many times your posts were seen. See Understanding Reach. |
| Non-Follower Views | Views from people who don't follow you (Facebook and TikTok). |
| Engagements | Likes, comments, shares, saves and clicks. |
| Posts Published | Posts published in the period. |
| Followers & Subscribers | Total followers and subscribers at the end of the period. |
| YouTube Subscribers | Shown when YouTube is connected. |
| Avg. Engagement Rate | Engagements ÷ reach. See Understanding Engagement Rate. |
| Avg. Sustained Attention Rate | The share of views that paused on your posts. See Understanding Sustained Attention Rate (SAR). |
| Followers Gained | Net new followers in the period. |
The cards always show all platforms combined. They don't show a change from the previous period; to compare, step back a month with the arrows.
Time Saved estimates the hours you saved by scheduling through Social Cascade. Audience Distribution splits views into Followers, Non-Followers and Paid, from Facebook and TikTok data only.
The Summary
When you view a past month, a short written Summary of it appears at the top of the Overview section. It's created at the start of each month for the month before, so there's none for the current month, All or a custom range.
Insights (Pro, Premier and Enterprise)
- Strategic Scatter Plot: each post by reach and engagement rate, split into four groups such as Star Content and Underperformer. Click Sustained Attention Rate to switch the vertical axis.
- Topics: performance by topic over a rolling 90 days. Expand a topic in the table to compare Your Practice with the National Average and your state's average.
- By Content Type: Video compared with Non-video. See Content Type Breakdown in Analytics.
Filtering Content Performance
The filters sit in the Content Performance header:
- Purpose (Pro, Premier and Enterprise): All purposes, Educational, Resource Awareness, Reputation & Trust or Access.
- Content type: All, Posts, Reels or Stories.
- Platform: any of your connected platforms.
The content type and platform filters change only the post list. The purpose filter also applies to the scatter plot and the By Content Type charts, and hides Topics. None of the filters change the KPI cards.
Exporting a PDF Report
On Pro, Premier and Enterprise plans, click Export PDF at the top of the dashboard to download a PDF report for the selected period.
A Monthly Analytics Routine
- Select last month and read the Summary.
- Compare reach, engagement rate and sustained attention rate with the month before, using the arrows.
- Sort Content Performance by Reach, Eng. or SAR to find your top posts, and note their format and topic.
- Check your Best Practices for unfinished items.
- Schedule one more post in a format that worked, and one new experiment.
Look at 4–12 weeks before changing your strategy. A single week's dip is rarely meaningful. If reach drops but engagement rate and sustained attention rate hold steady, your content is likely fine. Compare busy seasons with the same month last year rather than last month.
Troubleshooting
| Issue | Cause | Fix |
|---|---|---|
| The dashboard shows no data | No posts were published in the selected period, or your accounts were connected recently. | Select another month or All. Give new posts a day or two to collect stats. |
| No Summary card | Summaries exist only for completed months. | Select last month. |
| Followers Gained shows 0 | Follower counts are recorded once a day, so a newly connected account needs a day of history. | Check back tomorrow. If it stays at 0, check the account's connection under Social Profiles on the Overview page. |
| The KPI cards didn't change when I filtered | The filters apply to Content Performance only. | Use the filtered list, or open individual posts, to compare platforms. |
FAQ
Q: Can I export to CSV?
A: No. Export is a PDF report (Pro, Premier and Enterprise).