Navigating the Analytics Dashboard
Overview
The Analytics Dashboard gives you a comprehensive view of your social media performance across all connected platforms. Navigate month by month, filter by platform or content type, and see AI-powered insights — all in one place.
Analytics is available on all paid plans. Some features (like Benchmarks) require a Pro plan or above.
Before You Start
- Make sure at least one social account is connected in Team Settings > Social Accounts. Analytics uses data from published posts.
- Posts need at least 24–48 hours after publishing for platform stats (reach, engagement, views) to populate.
- The dashboard shows data for the team you currently have selected. Use the team switcher in the header to view another team.
How to Open Analytics
- Click Analytics in the left sidebar.
- The dashboard opens showing the current month by default.
- Use the left/right arrows next to the month name to navigate between months, or select a preset period (e.g., Last 30 Days, This Quarter, All Time).
Dashboard Sections
The dashboard is divided into scrollable sections. Use the section navigation bar at the top to jump to a specific area:
| Section | What it shows |
|---|---|
| Overview | KPI stat cards (posts published, reach, engagement rate, SAR), period-over-period comparison, and a monthly calendar heatmap showing daily post activity. |
| Reach & Engagement | Reach by platform bar chart, daily metrics line chart, engagement rate trends, and the Reach vs. SAR scatter plot. |
| Benchmarking | Industry benchmarks comparing your metrics to similar accounts. Pro plan required. |
| Trophy Case | Your standout posts — top performers by engagement, reach, or SAR for the selected period. |
| Insights | Topics analysis (sunburst/treemap), posting time heatmap, content type breakdown, followers over time chart, and the AI-powered monthly narrative. |
| Content | A scrollable list of all posts in the period with sortable columns for reach, engagement, and SAR. Click any post to see its detail page. |
Filtering Your Data
Three filter controls appear below the period selector:
- Platform Filter — Show data for a specific platform (Facebook, Instagram, TikTok, YouTube) or all platforms combined.
- Content Type Filter — Filter by content format: Video, Image, Carousel, or Story.
- Purpose Filter — Filter by post purpose (e.g., educational, promotional, engagement).
Filters apply to all sections simultaneously. The KPI cards and charts update immediately when you change a filter.
Key Metrics Explained
Hover over any metric card to see an info tooltip. Here is a quick reference:
- Reach — The number of unique accounts that saw your content. Learn more about Reach and Impressions →
- Engagement Rate — (Likes + Comments + Shares + Saves) / Reach. Learn more →
- SAR (Sustained Attention Rate) — A proprietary metric measuring how much sustained attention your content earns relative to its reach. Learn more →
- WERR (Weighted Engagement Rate) — Engagement rate weighted by interaction quality. Learn more →
- Time Saved — Estimated hours saved by using Social Cascade for content creation and scheduling this month.
- Followers Gained — Net new followers across connected accounts for the selected period.
Monthly AI Narrative
At the bottom of the Insights section, Social Cascade generates an AI-powered summary of your month. This narrative highlights your top-performing content, notable trends, and suggestions for next month. The narrative regenerates each time new data is available.
Quarterly Lookback
Select This Quarter from the period dropdown to see a three-month comparison view. Quarterly lookback shows trend lines and aggregated KPIs so you can spot growth patterns over a longer horizon.
Exporting Data
Click the Download button (arrow icon) at the top of the dashboard to export your analytics data as a CSV file. The export respects your current period and filter selections.
Troubleshooting
| Issue | Cause | Fix |
|---|---|---|
| Dashboard shows no data | No posts have been published in the selected period, or your social accounts were recently connected. | Wait 24–48 hours after your first published post for stats to appear. Confirm your social account is connected in Team Settings. |
| Benchmarks section shows a lock icon | Benchmarks require a Pro plan. | Upgrade your plan in Team Settings > Subscription. |
| Followers Gained shows 0 | Follower snapshots are captured daily. If you just connected an account, the first delta appears after 24 hours. | Check back tomorrow. If it persists, reconnect the social account. |
| AI Narrative is empty | Not enough data to generate insights (fewer than 5 posts in the period). | Publish more content or select a longer period. |
FAQ
Q: How often does the data refresh?
A: Platform stats are updated every 24 hours. Newly published posts may take 24–48 hours to show complete metrics.
Q: Can I see analytics for a single post?
A: Yes. Click any post in the Content section to open its detail page with platform-specific metrics, engagement timeline, and comparison to your averages.
Q: Is the Analytics Dashboard available on mobile?
A: The full Analytics Dashboard is designed for desktop. The Social Cascade Teleprompter mobile app shows per-video performance but not the full dashboard experience.