Connecting Social Profiles
Overview
Connect your team's Facebook, Instagram, TikTok and YouTube accounts so you can publish and track performance from Social Cascade. Each team (clinic) has its own social profiles.
Before You Start
- You must be a team Admin in Social Cascade. Editors and Viewers don't see the connect controls. See Team Roles in Social Cascade.
- Know which account you'll sign in with on each platform, and check it has the access listed under Platform Requirements below.
- Teams that joined through a partner network can connect Facebook and Instagram only.
How to Connect a Social Profile
- Click your avatar (top right) and choose Account Settings.
- If your organization has several clinics, choose the clinic from the dropdown at the top of the team section on the right. (This dropdown shows only for Organization Owners and Organization Managers in Enterprise organizations.)
- Find Social Profiles in the team section and click the + button beside the heading.
- On the linking page that opens, choose the platform: Facebook, Instagram, TikTok or YouTube.
- Sign in to the platform with the account that manages your Page, profile or channel.
- Approve every permission the platform asks for. Posting and analytics need all of them.
- If you're asked to choose a Facebook Page, tick every Page you want to use.
- When you return to Social Cascade, the profile appears under Social Profiles.
If the new profile doesn't appear, click Refresh next to Missing social profiles? below your profile cards.
Shortcut: when no profiles are connected yet, team Admins see Connect Facebook, Connect Instagram, Connect TikTok and Connect YouTube cards on the Overview page. They open the same linking page.
Platform Requirements
| Platform | What you need |
|---|---|
| Full control of the Facebook Page (partial access isn't enough). The Page must be at least 7 days old. | |
| An Instagram professional account (Business or Creator). If you're asked to choose a Facebook Page, you also need full control of the Page linked to that Instagram account. See How to Create an Instagram Business Profile. | |
| TikTok | A TikTok Business or Creator account. We recommend Business. See Setting Up a TikTok Business Account. |
| YouTube | A YouTube channel on the Google account you sign in with. See Creating a YouTube Channel for Shorts and Connecting Your YouTube Channel to Social Cascade. |
Troubleshooting
| Issue | Cause | Fix |
|---|---|---|
| No + button beside Social Profiles | You aren't a team Admin. | Ask an Admin to connect the profile, or to change your role. |
| "Error reaching the social platform!" | Social Cascade couldn't open the linking page. | Wait a minute and click + again. If it keeps happening, contact support. |
| TikTok or YouTube isn't offered | Partner network teams can connect Facebook and Instagram only. | Choose a Social Cascade plan, or contact support if your team isn't on a partner network. |
| Facebook Page missing from the list | You don't have full control, the Page is under 7 days old, or the Page wasn't ticked. | See Troubleshooting Facebook Page Connectivity. |
| Connected, but the profile isn't listed | The list hasn't updated yet. | Click Refresh next to Missing social profiles? |
| The connection fails or keeps closing | A skipped permission, or an old browser sign-in. | Remove the connection in the platform's settings, then connect again in a private window and approve every permission. |
For more fixes, see Troubleshooting Connections. Still stuck? Email support@socialcascade.co with the platform, the error message and your team name.