Reconnecting or Relinking Your Unlinked Facebook, Instagram, TikTok, or YouTube Account
Overview
When a Facebook, Instagram, TikTok or YouTube account comes unlinked, its posts stop publishing, and the profile may disappear from your Social Profiles list. This article shows a team Admin how to link it again. The steps are the same for every platform.
Why Accounts Become Unlinked
- Password or two-factor changes: changing the password or two-factor settings on the social platform can end the connection.
- Permission changes: someone removed Social Cascade's access in the platform's settings, or you lost full control of the Page.
- Security checks: the platform saw unusual activity and removed connected apps.
- Expired sign-in: some platforms, including TikTok, end connections after a while.
- Automatic disconnect: if a profile keeps failing for 24 hours, Social Cascade pauses it and emails your team's Admins. See Why Your Social Account Was Automatically Disconnected.
Before You Start
- You must be a team Admin in Social Cascade. Editors and Viewers can't reconnect profiles.
- Sign in to the social platform with an account that still has the access you need:
- Facebook: full control of the Facebook Page.
- Instagram: an Instagram professional account (Business or Creator). If you're asked to choose a Facebook Page, you also need full control of the Page linked to it.
- TikTok: a TikTok Business or Creator account (Business recommended).
- YouTube: the Google account that owns or manages the channel.
- If you got an automatic-disconnect email, fix the cause first (see Why Your Social Account Was Automatically Disconnected). Otherwise the profile can be paused again.
How to Reconnect Your Account
- Click your avatar (top right) and choose Account Settings.
- Find Social Profiles in the team section and click the + button beside the heading.
- On the linking page that opens, choose the platform you're reconnecting.
- Sign in on the platform and approve every permission it asks for. If you skip one, posting or analytics may fail later.
- If you're asked to choose a Facebook Page, tick the same Page (or Pages) you used before.
- When you return to Social Cascade, the profile appears under Social Profiles again. If it doesn't, click Refresh next to Missing social profiles?
Platform Notes
- Facebook and Instagram use the same Meta sign-in, so you may be sent to Facebook even when you reconnect Instagram.
- TikTok sends you to TikTok to sign in. TikTok posts are scheduled manually; they aren't auto-scheduled.
- YouTube sends you to Google to sign in. See Connecting Your YouTube Channel to Social Cascade.
Troubleshooting
| Issue | Cause | Fix |
|---|---|---|
| No + button | You aren't a team Admin. | Ask an Admin on your team to reconnect the profile. |
| The profile is listed but posts still fail | The old connection is still broken on the platform. | Click +, unlink the account on the linking page, then link it again and approve every permission. |
| Your Facebook Page isn't offered | You don't have full control, or the Page wasn't ticked. | See Troubleshooting Facebook Page Connectivity. |
| You lost access to the Page | You were removed as an admin, or your account was compromised. | See How to Regain Access to Your Facebook Page, then reconnect. |
| It unlinked after a password change | The platform ended the connection. | Reconnect with the steps above. For Facebook, also see Troubleshooting Personal Account Changes and Permissions. |
| The sign-in window closes or loops | Old browser data or extensions. | Clear your cache and cookies, or use a private (incognito) window. |
Still stuck? Email support@socialcascade.co with the platform, the error message and your team name.