Why Your Social Account Was Automatically Disconnected
Overview
Social Cascade watches your connected social profiles for publishing and analytics errors. If a platform keeps failing for 24 hours in a row, Social Cascade disconnects that profile and emails your team's Admins. This article explains why, what the email means, and how to reconnect.
Why Social Cascade Disconnects a Profile
When Facebook, Instagram, TikTok or YouTube keeps rejecting Social Cascade's requests, it's almost always one of these:
- The connection expired or was revoked, often after a password change, a two-factor update, or a change to your access on the platform.
- Permissions were removed. Someone turned off Social Cascade's access in the platform's settings, or the Page or account moved to someone else.
- The platform blocked access. The platform flagged the account for review and paused posting.
The 24-hour count starts at the first error and resets as soon as a request to that platform succeeds. Retrying a broken connection for longer can lead to more restrictions on your account, so Social Cascade pauses it.
The Disconnect Email
Every Admin on the team gets an email from support@socialcascade.co saying that a social profile on the team was disconnected. If the profile is still disconnected a little over 3 days later, Admins get one reminder. After that, no more emails are sent.
While a profile is disconnected:
- It no longer appears in your Social Profiles list.
- Nothing new is published to it.
- Posts that were already published stay live on the platform.
- Analytics for that profile stop updating until you reconnect.
How to Reconnect
- Fix the cause on the platform first (see How to Avoid Future Disconnects below).
- A team Admin clicks their avatar (top right) and chooses Account Settings.
- In Social Profiles, click the + button beside the heading.
- On the linking page, choose the platform and sign in with an account that has the right access.
- Approve every permission the platform asks for. A skipped permission is the most common cause of repeat disconnects.
- Choose the same Page, Instagram account, TikTok account or YouTube channel you had before.
For more detail, see Reconnecting or Relinking Your Unlinked Facebook, Instagram, TikTok, or YouTube Account and Connecting Your YouTube Channel to Social Cascade.
How to Avoid Future Disconnects
- Keep your access. Make sure the person who connected the profile still has full control of the Facebook Page, or still manages the Instagram account, TikTok account or YouTube channel.
- Reconnect after password or two-factor changes on the social platform.
- Resolve platform warnings. If Meta, TikTok or YouTube has flagged your account, fix it in that platform before reconnecting.
- Act on the email. Reconnecting quickly keeps gaps out of your posting schedule.
Troubleshooting
| Issue | Cause | Fix |
|---|---|---|
| The profile disconnects again after I reconnect | A permission was skipped, or the original problem wasn't fixed. | Reconnect and approve every permission. Check the platform for warnings. |
| I reconnected but posts still don't publish | The account is restricted on the platform (review, restriction or billing hold). | Sign in to Facebook, Instagram, TikTok or YouTube directly and resolve any warnings. |
| I never got the email | The email goes only to team Admins, or it was filtered as spam. | Search your email inbox for "Social Cascade". Check that your team has at least one Admin with a current email address (Account Settings > Team Members). |
| Several profiles disconnected at once | One password change or access removal affected every profile that used that sign-in. | Reconnect each profile and check your access on each platform. |
FAQ
Q: How long do I have to reconnect before something is lost?
A: Nothing on the social platform is lost. Posts scheduled for the disconnected profile won't publish, so reconnect as soon as you can.
Q: Can I turn off automatic disconnects?
A: No. It protects your account from being limited or blocked by the platforms.
Q: Will Social Cascade keep reminding me?
A: Admins get one reminder a little over 3 days after the disconnect, then no more emails. Reconnect from Account Settings > Social Profiles whenever you're ready.
Q: Why didn't I get a reminder?
A: If an Admin on your team was in the middle of connecting profiles at the time, the reminder is skipped.