Adding Your Social Links to Your Practice Website

Overview

Your practice website is where patients and families look for official information. Adding links to your social profiles, and to your Link In Bio page, helps the people who already know you find and follow you.

Social Cascade doesn't provide a website widget or embed code. You add ordinary links or icons to your site, using the addresses below. Doing this completes Add social links to your website on your Best Practices checklist.

Before You Start

• You need access to edit your website, or the contact details of whoever manages it.
• Your social profiles should be connected in Social Cascade. See Connecting Social Profiles.
• For a single link to all your profiles, set up your Link In Bio page. Only a team Admin can name it. See Setting Up Your Link in Bio.

Step 1: Get Your Link In Bio Address

1. Click your avatar (top right), then Account Settings.
2. In the team section on the right, scroll to Link In Bio.
3. If the page has no name yet, an Admin clicks the pencil icon next to the shorthand field, types a short name (letters, numbers, hyphens and underscores only) and presses Enter.
4. Click Copy Link.

Your Link In Bio address looks like learnmore.health/your-clinic-name.

Step 2: Get Your Social Profile Addresses

1. Open Overview from the main menu.
2. Under Social Profiles, check that your profiles are listed. To add one, click Manage.
3. Open each profile in your browser and copy its address from the address bar, for example:
   • Facebook Page: https://www.facebook.com/YourPageName
   • Instagram: https://www.instagram.com/yourhandle

Keep these addresses somewhere your website manager can find them.

Step 3: Choose Where to Put the Links

At a minimum, add links to your footer and contact page, and put your Link In Bio address in your Instagram bio.

Step 4: Add the Links to Your Website

Most website builders (WordPress, Wix, Squarespace and practice website platforms) have a social icons block. Add your Facebook and Instagram addresses, and optionally your Link In Bio address.

If your site accepts custom HTML, you can adapt this example. Replace the addresses and the icon image paths with your own.

<nav aria-label="Follow us on social media" class="practice-social-links">
  <a href="https://www.facebook.com/YourPageName" target="_blank" rel="noopener noreferrer">
    <img src="/icons/facebook.svg" alt="Follow us on Facebook" width="32" height="32" />
  </a>
  <a href="https://www.instagram.com/yourhandle" target="_blank" rel="noopener noreferrer">
    <img src="/icons/instagram.svg" alt="Follow us on Instagram" width="32" height="32" />
  </a>
  <a href="https://learnmore.health/your-clinic-name" target="_blank" rel="noopener noreferrer">
    <img src="/icons/link.svg" alt="All our social media links" width="32" height="32" />
  </a>
</nav>

Tips:

• Give every icon descriptive alt text, as in the example.
• Make icons at least 44 × 44 px on phones so they're easy to tap.

Your Instagram Bio

Instagram posts can't carry clickable links. In your Instagram profile, put your Link In Bio address in the Website field (instead of your practice homepage), so visitors reach all your profiles in one tap.

Step 5: Check the Links and Mark the Item Done

1. Open your website on a computer and on a phone. Tap each icon to make sure it opens the right profile.
2. Open Best Practices from your Overview or from Account Settings → Best Practices.
3. Under Amplify Your Reach, check Add social links to your website.

See Best Practices and Account Health Score.

Troubleshooting

Related Articles

• Setting Up Your Link in Bio
• Connecting Social Profiles
• Customizing Your Poster Design
• Best Practices and Account Health Score