Connecting Your Instagram Account to a Business Portfolio (Business Manager)

For professional social media management, connecting your Instagram account through your organization's Business Manager is the most secure and effective method. This process is required to centralize your assets and enable direct posting and analytics from our platform.



Before You Begin: The Prerequisites

Please ensure the following conditions are met before you start:

  • You have an Instagram Business or Creator account.
  • You have Admin access to your organization's Business Manager account.
  • You are logged into the correct personal Facebook account that has the required Business Manager access.


Step-by-Step Instructions

  1. Go to Business Manager Settings:
  2. Navigate to Instagram Accounts:
    • In the left-hand menu, under the "Accounts" section, click on Instagram accounts.
  3. Add Your Instagram Account:
    • Click the blue Add button. A pop-up window will appear.
    • Click Connect your Instagram account.
    • Enter your Instagram account username and password and click Log In.
    • Follow any on-screen prompts to confirm the connection. Your Instagram account should now appear in the list.
  4. Assign the Instagram Account to a Page:
    • Once your Instagram account is added, you need to assign it to the corresponding Facebook Page within Business Manager.
    • Click on your newly added Instagram account in the list.
    • Click the Connected Assets tab and then Assign Pages.
    • Select the Facebook Page you want to link to this Instagram account and click Save Changes.


Troubleshooting Common Errors

If you encounter an issue while trying to connect your account, here are the most common errors and how to fix them.

Error: "This Instagram account is already connected to another Business."

An Instagram account can only be in one Business Manager account at a time. If you see this error, it means the account is currently owned by another Business Manager.

  • Solution: You need to be an Admin of the other Business Manager to remove the Instagram account. Go to the other Business Manager's settings, find the Instagram account, and remove it. If you don't have access, you will need to contact the Admin of the other Business Manager.

Error: "Your Instagram account is not a Business Account."

This error confirms that your Instagram account is still a personal profile.

Error: "Your Page and Instagram account must be in the same Business Manager account."

This error appears when you try to link your accounts on another platform. It means that your Facebook Page and Instagram account are in separate Business Manager accounts.

  • Solution: Both assets must be added to the same Business Manager. You will need to remove one from its current Business Manager and add it to the correct one.

Official Meta Business Help Center Links:

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