Adding Your Instagram Account to a Meta Business Portfolio

Overview

If your organization uses a Meta business portfolio (formerly Business Manager), you can add your Instagram account to it so the portfolio owns it alongside your Facebook Page and ad accounts.

This is optional for Social Cascade. To connect Instagram to Social Cascade you only need an Instagram professional account (Business or Creator). See Connecting Social Profiles.

Before You Start

  • Your Instagram account is a professional account (Business or Creator). If it isn't, see How to Create an Instagram Professional Account.
  • You have full control of the business portfolio.
  • You're signed in to Facebook with the personal profile that has that access.
  • You know the Instagram account's username and password.

How to Add Your Instagram Account

  1. Go to business.facebook.com and open Settings.
  2. Under Accounts, open Instagram accounts.
  3. Click Add, then follow the prompts to sign in to Instagram and confirm. 4. Check that the Instagram account now appears in the list.

Adding an Instagram account to a portfolio doesn't link it to a Facebook Page. To link them, see How to Link Your Instagram Account to a Facebook Page.

Troubleshooting

Issue Cause Fix
Meta says the Instagram account belongs to another business An Instagram account can be owned by only one business portfolio. Ask an admin of the other portfolio to remove it, then add it to yours.
The Instagram account can't be added It's a personal account. Switch it to a professional account first. See How to Create an Instagram Professional Account.
You can't see Instagram accounts in Settings You don't have full control of the portfolio. Ask a portfolio admin to give you full control, or to add the account for you.

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