How to Link Your Instagram Account to a Facebook Page

Overview

Linking your Instagram professional account (Business or Creator) to your organization's Facebook Page lets Meta treat them as one business. It's needed for some Meta features, such as sharing posts between the two and managing both in Meta Business Suite.

Whether Social Cascade needs the link depends on how you're asked to sign in when you connect Instagram:

  • If you sign in with your Instagram username and password, the link is optional.
  • If you're asked to sign in with Facebook, the Instagram account must be linked to a Facebook Page that you have full control of.

Before You Start

How to Link from the Instagram App

  1. Go to your profile and tap Edit profile.
  2. Under Public business information, tap Page. 3. Sign in with the personal Facebook profile that has full control of the Page.
  3. Select your Page, then tap Done.

How to Link from Your Facebook Page

  1. On a computer, sign in to Facebook and switch into your Page.
  2. Open the Page's Settings, then Linked accounts. 3. Choose Instagram and click Connect.
  3. Sign in to your Instagram account and confirm.

Meta's guide: How to connect or disconnect Instagram and a Facebook Page.

Troubleshooting

Issue Cause Fix
Your Page doesn't appear when you link Your Facebook profile doesn't have full control of the Page. Ask someone with full control to give it to you. Partial or task access isn't enough.
Instagram won't link It's a personal account. Switch it to a professional account first.
The link worked before but has stopped A password change or removed permission broke it. Link the accounts again with either method above.
Your organization uses a Meta business portfolio (formerly Business Manager) and linking fails The Page and Instagram account may be owned by different portfolios. Ask your portfolio admin to check which portfolio owns each one. See How to Create a Meta Business Portfolio.
Linking keeps failing in the browser Old sign-in data in your browser. Try a private window or another browser.

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