How to Link Your Instagram Business Account to a Facebook Page

To use Social Cascade publishing and analytics on Instagram, your Instagram Business Account must be connected to a Facebook Page. This connection is a requirement set by Meta to authenticate your organization's identity and grant access to professional tools.



Step-by-Step Instructions

There are two primary ways to link your accounts: through the Instagram app or through Facebook.

Method 1: From the Instagram App
  1. Open the Instagram app and navigate to your profile.
  2. Tap Edit Profile.
  3. Under the "Public business information" section, tap Page.
  4. You will be prompted to log in to your personal Facebook account that has Admin access to the Page you want to connect.
  5. After logging in, a list of your Pages will appear. Select the Facebook Page you want to link. If you don't have a Page yet, you can create one directly from this screen.
  6. Tap Done to finalize the connection.
Method 2: From Your Facebook Page
  1. Log in to your Facebook personal account on a computer.
  2. Navigate to your organization's Facebook Page.
  3. In the left-hand menu, scroll down and click Settings.
  4. In the "Settings" menu, click Linked Accounts or Instagram.
  5. Click the Connect Account button.
  6. A new window will pop up. Enter your Instagram Business Account's username and password and click Log In.
  7. Click Confirm to complete the connection.

Official Instagram Support Links:



Troubleshooting "Instagram account not linked to a Facebook Page"

If you're seeing an error message that your Instagram account is not linked, it's a common issue that can be resolved by following these troubleshooting steps.

  • Check Your Facebook Admin Role: The most common reason for this error is that the personal Facebook account you are using does not have Admin access to the Facebook Page you're trying to link. Go to your Page's Settings > Page Access and confirm that your profile has "Full Control."
  • The Instagram Account is Not a Business Account: Only Instagram Business or Creator accounts can be linked to a Facebook Page. If you have a personal account, you must switch it to a professional one first. See our guide on Instagram Business vs. Personal Accounts for more information.
  • The Accounts are in Different Business Manager Accounts: If your organization uses Facebook Business Manager, both your Instagram account and Facebook Page must be added to the same Business Manager account. If they are in separate accounts, you will not be able to link them.
  • Permissions Are Revoked: If you've previously linked the accounts, the connection might have been broken due to a password change or revoked permissions. Try re-linking the accounts using one of the methods above.
  • Clear Your Cache: Sometimes, browser cache and cookies can cause linking issues. Try using an incognito window or a different web browser to reattempt the connection.

Official Instagram Support Links:

Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.