Creating and Submitting a Post
Overview
After you have a recording (“take”), the Post Draft screen is where you add a caption, hashtags, choose platforms, and decide whether to post now, schedule, or save for your team stream.
Before You Start
- Complete a take, then tap Create Post (from Record or Recordings).
- Social accounts must be connected for publishing; if none are connected, connect them from the Social Cascade web dashboard first.
How to compose and submit
- Review and edit the Caption (required before posting; suggested text may come from your script).
- Add hashtags with Add (there is a maximum per Instagram rules — the app shows when you reach the limit).
- Under Platforms, select where to publish.
- Under Post Options:
- Post Now — publish immediately to selected platforms.
- Schedule — pick date and time, then confirm with Schedule post in the schedule sheet.
- Save to My Stream — upload for team review without immediate publishing (especially important for Viewer roles).
- If you are editing an existing post and changed caption or hashtags, tap Save Changes.
Platform Duration Limits
Each social platform has its own limits for short-form video (Reels / Shorts). Social Cascade handles these automatically:
| Platform | Format | Max Duration | What happens if exceeded |
|---|---|---|---|
| Reels | 90 seconds | Automatically posted as a standard Feed video instead | |
| Reels | 90 seconds | Instagram may reject videos over the limit | |
| TikTok | Video | 10 minutes | TikTok may reject or trim the video |
| YouTube | Shorts | 60 seconds | Published as a regular YouTube video instead of a Short |
When posting a Reels-type video to Facebook that is longer than 90 seconds, Social Cascade posts it as a Feed video so your content still gets published.
Role limits (Viewer)
If your role is Viewer, you will see: “Your role limits posting to My Stream. An Admin or Editor can publish or schedule it from there.” You can still save to My Stream; Post Now and Schedule are not available.
Troubleshooting
| Issue | Cause | Fix |
|---|---|---|
| Post Now / Schedule disabled | No platforms selected or empty caption | Select platforms and enter a caption. |
| No social accounts connected | Team has no linked profiles | Connect accounts on the web dashboard, then reopen the app. |
| Caption length error | Caption outside allowed range | Trim or expand so the caption meets the stated limits. |
| Scheduled date error | Time not in the future | Pick a later date/time. |
| Facebook Reel became a Feed video | Video exceeds 90-second Reels limit | Expected behavior — trim the video to 90 seconds or shorter if you want it as a Reel |
FAQ
Q: Does the app remember my draft?
A: Yes. New post drafts are auto-saved locally so you can leave and return.
Q: Why did my Facebook Reel post as a regular video?
A: Facebook Reels have a 90-second maximum. Longer videos are automatically published as Feed videos so your content still goes live.
Last verified: 2026-07-18.