Connecting Facebook and Instagram for a Partner Network
Overview
After your practice joins a partner network, connect your practice's Facebook Page and/or Instagram account so your partner's posts can reach them. You can connect one or both. Partner networks post to Facebook and Instagram only.
Until you connect, your practice won't receive any posts. If you don't connect within 60 days of joining, your membership can end. We'll email reminders before then.
Before You Start
- Facebook: you need a Facebook Page for your practice, not a personal profile, and you must be an admin of it. See Your Personal Facebook Profile vs. Your Facebook Business Page.
- Instagram: the account must be an Instagram professional account (Business or Creator), linked to your Facebook Page. Personal Instagram accounts can't receive posts.
- To check: open Instagram → Settings → Account type.
- To switch: see How to Create an Instagram Business Profile.
- To link it: see How to Link Your Instagram Business Account to a Facebook Page.
How to Connect (Sponsored Account)
Use these steps if you joined through your partner's signup link and don't pay for Social Cascade.
- Open the Connect your Facebook and Instagram page:
- Right after joining, you land on it automatically.
- Later, on your dashboard, click Connect in the yellow notice ("[Partner]'s posts can't reach your pages until you connect Facebook or Instagram").
- Click Connect Facebook or Instagram.
- On the page that opens, choose Facebook (or Instagram) and sign in. Choose your practice's Page, and your Instagram account if you have one.
- When you return to Social Cascade, your accounts appear under Connected. Click Go to your dashboard.
Your dashboard now lists your Connected accounts in the partner panel.
How to Connect (Already Using Social Cascade)
If you pay for Social Cascade, connect the accounts the same way you connect any social profile. You must be an Admin of the team.
- Click your avatar (top right), then Account Settings.
- Next to Social Profiles, click +.
- On the page that opens, choose Facebook or Instagram, sign in and choose your practice's Page or account.
Your partner's posts go only to your Facebook and Instagram accounts, even if you've connected other platforms. See Connecting Social Profiles.
Troubleshooting
| Issue | Cause | Fix |
|---|---|---|
| Instagram doesn't appear when connecting | It's a personal account, or it isn't linked to your Facebook Page | Switch it to Business or Creator and link it to your Page (see the links above), then connect again |
| My Facebook Page isn't listed | You're not an admin of the Page, or you signed in to the wrong Facebook profile | Sign in with a profile that is an admin of the Page. See Troubleshooting Facebook Page Connectivity |
| "We couldn't sync your accounts. They may appear in a moment." | The connection is still finishing | Wait a minute and refresh the page |
| "We couldn't connect your account. Please try again." | Social Cascade couldn't start the connection, for example because your internet dropped | Check your connection and click Connect Facebook or Instagram again |
| "We couldn't reach Facebook or Instagram. Please try again." | Social Cascade couldn't open the connection with Facebook or Instagram | Click Connect Facebook or Instagram again. If it keeps failing, see Troubleshooting Connections |
| I closed the Facebook window, or nothing changed | The connection wasn't finished | Click Connect Facebook or Instagram again |
| An account later shows as disconnected | Facebook or Instagram ended the connection, for example after a password change | Reconnect it. See Reconnecting or Relinking Your Unlinked Account |
| I don't see the yellow Connect notice | Your team pays for Social Cascade, so the notice isn't shown | Follow How to Connect (Already Using Social Cascade) above |
FAQ
Q: Do I have to connect both? A: No. Connect one or both. Your partner's posts go to whichever accounts you connect.
Q: Can I connect other platforms, like TikTok or YouTube? A: Not for a sponsored account. Partner networks use Facebook and Instagram only.
Q: Does my partner get access to my accounts? A: No. Your partner never gets your passwords or access to your accounts. Only Social Cascade publishes, and only your partner's posts.
Q: How do I stop posts going to one account? A: Disconnect it: in Account Settings, click + next to Social Profiles to open the account-linking page, and unlink the account there (Admins only). Posts keep going to any account that's still connected.